8:15 am immi reports every show a panelist hears.
10:33 am All home media
12:08 pm Audio in the car, immi tracks this audio too.
2:15 pm immi tracks movies, dvds, and tivo.
5:19 pm immi works for panelist at sports bars and concerts
7:30 pm immi correlates what tv ads sent panelist to movies that night.

The ad experience has changed. Measuring ad effectiveness hasn't. Until now. >

MARKET METRICS

divider Quick, Who Do You Think of When it Comes to Auto Insurance Advertising?

IMMI knows why the answer is Geico.  According to the IMMI March Ad Indexes,  the insurer continues to outpace its rivals in Reach and Frequency by a huge margin. 
Geico outspent their competitors with 559-million dollars on measured media last year. State Farm spent 319-million, and Allstate 370-million.  This year the Index results show the Geico ad blitz continues.
For March Geico ads on radio and television reached 12% more individuals than their closest competitors. The ads are driving the brand name home:  the average listener heard a Geico ad 10.7 times last month.  They heard about Allstate,  Progressive, and State Farm five or six times.

Complete Results…

RECENT FINDINGS

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Not Just Talk: Horton Case Shows New Way to Measure Effectiveness of Talk Show Appearances

It’s standard practice for the stars of a major movie to appear on talk shows before the release, but it’s been almost impossible to find out if these appearances actually sent anyone to the movie. Now for the number one national hit, Horton Hears a Who, IMMI has the answer: Of the panel members who saw a talk show appearance by one of the Horton stars, 4% went to the movie. And the star with the most effective talk show appearances? Steve Carell.


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IN THE NEWS

divider New York Times: IMMI’s Research Could Create a New Era in Broadcasting

An article in the Sunday New York Times profiling IMMI tells how IMMI’s technology could make broadcast advertising more efficient. Quoting founder, Tom Zito, the NYT story says IMMI is “doing for broadcast media what Google did for the Internet.”

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Teens Who Attend Most Movies Also Consume Most Media

NEW YORK (AdAge.com) -- For teens and young adults looking for entertainment, too much of a good thing is never enough.

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