Homework, not Home Viewing

IMMI panel members between 19 and 23 who identified themselves as “students” are watching out of home television in significant numbers.  From April 1 to April 10 this year, 19.5% watched prime time television out of home.

Not surprisingly, some of this viewing was NBA Basketball, third most watched by the college age student group.  Number one and two most watched overall were  South Park followed by The Simpsons. 

That other carefully watched modern development, delayed watching via DVR,  is a much smaller factor on campus.  7.1% of the college age student panelists used some delayed viewing.