Out of Home Trend Indicates Spring Vacation Audience Stayed with American Idol.

 

Overall out of home viewing for American Idol averaged 10.4% from March 20^th to April 18^th for both the Tuesday and Wednesday night editions of the show.  A look at the trend line for the Tuesday night Performance Edition of Idol reveals out of home viewing peaked at an impressive 16% on the night of April 3^rd.

The Wednesday half-hour American Idol actually peaked at nearly 20% the next night. 

Was this Sanjay-mania?  The one-man hair band was in the middle of his run at that point. 

Was it Tony Bennett, who was expected to be the guest performer? 

It’s hard to make a case for either performer creating enough of an event to bring people together out of their homes. 

The build and drop-off in out of home viewing coincides with school spring vacation time for both colleges and families with school age children.  But just because they were taking a break from their regular routines,  doesn’t mean they were taking a break from one of their favorite shows.  When you track out of home viewing during the height of Spring Break,  the audience grows by nearly a fifth.