DVD Potential Audience:  IMMI Cross Platform Data Shows More Than 75% of Panel Members Who Watched the 80th Academy Awards® Had Not Seen Any of Best Picture Nominees.

The Oscarcast may have served as one big promotion for Pay-Per-View and DVD sales, since most of the audience has not yet seen the five films that dominated the proceedings. 

With no big box office hits nominated this year, only 23.7 percent of the Awards audience had seen one of the Best Picture nominees. 

Percent of Oscar® Viewers Who Saw Nominated Films

15.3 percent of IMMI panelists who watched the Oscars saw “Juno,” 8.2 percent saw “No Country For Old Men,” 4.1 percent saw “Atonement,” 3.9 percent saw “Michael Clayton” and 3.8 percent saw “There Will Be Blood.”

If the Oscar® audience is people who are interested in Hollywood and movies, but they didn’t get out of the house to see them,  they should be ready to catch-up by watching the Nominees when four of them come out on DVD in the next two months (the “Michael Clayton” DVD is already out).

IMMI data also found continued high interest in the films from the Award viewers who did see the nominated films.

Percent of Movie Attendees Who Watched Oscarcast

The data showed that 56 percent of people who saw “No Country For Old Men” tuned-in to the award show, compared with 51 percent for “Atonement,” 44 percent for “There Will Be Blood,” 41 percent for “Juno” and 35 percent for “Michael Clayton.” This kind of tune-in from IMMI Panel Members who saw at least one of the movies could indicate the desire for reviewing and checking out the ones they missed.