NFL Playoffs Out-of-Home Viewing

Results from the IMMI Panel Members in Chicago and New York show many of the panel members watching the weekend NFL Playoffs away from their home TV sets.  The graphs show the percentage of Panel Members watching the game who watched out-of-home. 

When you break down the viewers by gender the results are even more dramatic,  with as many as 70% of the men watching a game watching out-of-home.