Parents Set to Watch More Media in 2007 Than Their Kids.

According to IMMI data, women 45-54 are on pace to watch 47.6 days of media this year. If trends continue to the end of the year, the older female demographic (the media watching champions in our data) will watch a cumulative 1142 hours of TV, DVD's and movies in the theater in 2007.  Their male counterparts will consume 40.2 days of media.

In the younger parental age group (35-44), females are predicted to watch 38.3 days of media, males 33.9 days.

Compare this to teenagers ages 13-17.  They will spend an average of 33.4 days in front of the television, playing DVD’s, and going to the movies in 2007.

Compare this to teenagers ages 13-17.  They will spend an average of 33.4 days in front of the television,  playing DVD’s, and going to the movies in 2007.

The movie watching champs for the year (DVD’s and movies in the theater) are projected to be Men 18-24.  They  will spend almost 3 ½  round-the-clock days watching movies at home this year. Then they’ll spend another 2 days watching movies in the theater.  No data on how much soda and popcorn a twenty-year-old can consume in two days.

Trends were based on data gathered in the Chicago, Los Angeles,  and New York metropolitan areas.   Los Angelinos proved to be the ones spending the most time with movies at home.  SoCal men 18-24 will spend almost 4 ½ days with their DVD’s,  more than twice as much as the same demographic in New York.

And who is spending the least time consuming media this year?  Females 35 to 44 watched the least movies at home.  Females 45 to 54 are spending the least time in the movie theater…half of what the male 18 to 24 year olds are watching. And the least TV?  Males 18-24.   If trends continue they will be in front of the tube for a cumulative 21 days in 2007.