Have you ever wondered where TV ratings come from? In the past, media audiences were measured by asking people like you to record what they watched in a hand-written diary. IMMI has a new way to collect data that uses the special IMMI cell phone you carry. IMMI then issues reports to TV networks, radio stations, movie producers, and advertisers.

IMMI will supply you with a special IMMI cell phone software that creates digital codes from movies, television, and radio programs you listen to. The cell phone transmits these codes back to IMMI, where they are compared to codes created from what was broadcast or playing in the theater. If the codes match, we know you were exposed to that material.

Your name was either selected at random from a telephone database or because you signed up with IMMI to be a research participant. You, along with thousands of other Americans, were chosen to be representative of all adults. In order for the audience ratings to be accurate, we hope that you will join the IMMI research panel. We need your participation to ensure the audience for shows you watch will be measured accurately.

Some people watch a lot of TV and others watch very little. IMMI needs all kinds of people to participate.

Anyone who meets the eligibility requirements for a study may be invited to participate. Our panelists must also be at least 13 year of age and not be employed in a job connected to advertising, media, or media research.

Probably not. IMMI has qualified phones on all major US cell phone providers.

No. You will not be asked to switch from your existing provider. If, after you join the IMMI program, you wish to change providers, please contact IMMI Panel Center to determine if your new provider and cell phone are qualified to participate in the program.

Yes. Your participation in the IMMI reserach panel has no impact on your use of your cell phone for personal or business calls

Your participation will vary by study. When you are contacted by IMMI the length of the study will be explained. You will continue to be on the study so long as you continue to meet the eligibility requirements and fulfill your obligation to keep the phone charged, powered on and with you at all times.
IMMI reserves the right to terminate your membership to the IMMI panel.  Conditions, which may result in termination from the panel include:
          (1)   failing to fulfill your role as a IMMI panel member by keeping the phone on, with them at all time and battery charge
          (2)   no longer meet panel membership eligibility requirements
          (3)   changing to an ineligible phone or carrier
          (4)   eliminating your unlimited data package
Final panel termination will be determined on a case-by-case basis and IMMI will contact you for resolution before any termination action will be taken.

We hope you don't. If you change your mind, you can drop out of the IMMI research panel at any time. IMMI will send you instructions for how to uninstall the software.