Have you ever wondered where TV ratings come from? In the past, media audiences were measured by asking people like you to record what they watched in a hand-written diary. IMMI has a new way to collect data that uses the special IMMI cell phone you carry. IMMI then issues reports to TV networks, radio stations, movie producers, and advertisers.

IMMI will supply you with a special IMMI cell phone that creates digital codes from movies, television, and radio programs you listen to. The cell phone transmits these codes back to IMMI, where they are compared to codes created from what was broadcast or playing in the theater. If the codes match, we know you were exposed to that material.

Your name was selected at random from a telephone database. You, along with thousands of other Americans, were chosen to be representative of all adults. In order for the audience ratings to be accurate, we hope that you will join the IMMI research panel. We need your participation to ensure the audience for shows you watch will be measured accurately.

Some people watch a lot of TV and others watch very little. IMMI needs all kinds of people to participate.

Unfortunately, for our panel members to truly represent their areas they must be randomly chosen. Our panelists must also be between the ages of 13 and 54 and not be employed in a job connected to advertising, media, or media research.

IMMI uses cell phones provided by Cingular/AT&T. You should use the IMMI phone as your main phone.  If you already have a cell phone from Cingular or a different provider, you can port your phone number over to the new IMMI phone. It is easy to port your number and there will be no interruption in your service.  If you had an existing contract, you will be released from the contract.

We cover all of the costs of setting up your new service. Your IMMI Panel Member Representative can provide you with additional information.

Yes. As long as you participate in the IMMI research panel, it's yours to use as your primary cell phone for the duration of time you are an IMMI research panel member.

You will have an opportunity to be on the research team up to two years as long as you continue to meet the eligibility requirements and fulfill your obligation to keep the phone charged, powered on and with you at all times.
IMMI reserves the right to terminate your membership to the IMMI panel.  Conditions, which may result in termination from the panel include:
          (1)   failing to fulfill your role as a IMMI panel member by keeping the phone on, with them at all time and battery charge
          (2)   no longer meet panel membership eligibility requirements
          (3)   excessive phone usage where voice plan minutes are in excess of 1000 minutes a month
          (4)   411 directory assistance calls are in excess of 2 per month
Final panel termination will be determined on a case-by-case basis and IMMI will contact you for resolution before any termination action will be taken.

We hope you don't. If you change your mind, you can drop out of the IMMI research panel at any time. IMMI will send you a pre-paid shipping label to return the phone, and documentation to assist you with finalizing your Cingular/AT&T account.