On-Demand introductory PPM training opportunities are available at www.ArbitronTraining.com. Options include:
Interactive, Web-based courses are available every week. PPM training specialists will cover the basics, use real-world examples and answer questions in these hour-long classes. Advance registration is required as class size is limited. Go to www.ArbitronTraining.com to register.
Review the PPM methodology and learn how data from the PPM service differ from data from the Diary service. This course also explores the change in ratings and discusses the impact of the data on the market, while looking at how to use PPM data to benefit the sales and programming departments. (60 min)
An introduction to the unique reports and details of the Arbitron PPM software, geared to radio account managers and research directors.
This course provides insights on how PPM data will impact the radio selling and buying process. With new methodology, there may be shifts in listening for radio station formats. Additionally, there will be a discussion focusing on CPP and scheduling.
This course provides insights on how PPM data will impact the radio selling and buying process. With new methodology, there may be shifts in listening for radio station formats. Additionally, there will be a discussion focusing on CPP and scheduling.
PPM Non-Comm—PPM for Non-Commercial Stations
This course provides insights on how PPM data will impact the radio selling and buying process. With new methodology, there may be shifts in listening for radio station formats. Additionally, there will be a discussion focusing on CPP and scheduling.
This course provides insights on how PPM data will impact the radio selling and buying process. With new methodology, there may be shifts in listening for radio station formats. Additionally, there will be a discussion focusing on CPP and scheduling.
This course provides insights on how PPM data will impact the radio selling and buying process. With new methodology, there may be shifts in listening for radio station formats. Additionally, there will be a discussion focusing on CPP and scheduling.
This course provides insights on how PPM data will impact the radio selling and buying process. With new methodology, there may be shifts in listening for radio station formats. Additionally, there will be a discussion focusing on CPP and scheduling.
Get out of the “ranker mentality!” There’s a better way to sell your
station and show the potential of your audience. Discover what Tapscan™ Composition Reports can tell you about your audience and the
radio market.
Learn how to build effective radio schedules for local/direct customers. This course builds on the concepts learned in Arb 102 and puts them to use in Tapscan.
TapWeb 105—Tapscan Web Qualitative Reports
TapWeb 200—Tapscan Web Beyond the Ranker
This course will show you how to use the research reports in Tapscan Web to analyze your station beyond the basic ranker and understand the strengths of your station, your core demo and which stations are your true competitors.
TapWeb 202—Tapscan Web Advanced Scheduler
This course goes beyond the basics to show you how to clone stations, break apart flights, analyze different combinations of stations and flights and much more. It is ideal for sellers who work with agencies. Tap Web 102 is a prerequisite.
This popular training program has been expanded and updated to meet the evolving needs of both new and seasoned PPM buyers. This series of advanced sessions put agencies on the road to successful media planning and buying with PPM ratings.
Planners and buyers new to the PPM service, as well as those who already hold a PPM passport, will be:
Learn more about the Passport program and how to recognize PPM Qualified Agencies, visit www.ArbitronTraining.com or contact your Arbitron Account Representative today to find out how to begin your journey.
PPM® and PPM Analysis ToolSM are marks of Arbitron Inc. TAPSCAN™ is a trademark of TAPSCAN Inc., used under license.
Last updated: 4.7.11