IMMI NEWS RELEASES
December 1, 2009 : IMMI launches new platform and receives patent for mobile media measurement system
IMMI has launched the next generation of its media-measurement platform with greatly expanded ability to monitor online consumer behavior. The company also has been issued a U.S. patent for its proprietary mobile media monitoring and measurement platform that uses an audio matching technology to passively gather data about panelists’ media consumption.
October 29, 2009 : The True Value of Cross-Platform Advertising
A new study by IMMI shows that 12.24 percent of men and women ages 18 and above that have PCs and Smartphones only used their PC to consume media in a given day. Of the 87.5 percent who watched media on some combination of television, online, or on their mobile phone, 75.51 percent watch television; 63.27 percent watched television and consumed media online using their PC and 2.04 percent used their mobile device online in addition to their television. The data also showed that only 10.20 percent of panelists watched television only (and did not use their PC or mobile device for media consumption).
April 21, 2009 : New Study Shows Primetime Television Audiences Increasingly Going Online While Watching Programming
The study on multitasking during primetime television showed that during weeknight television viewing (Sunday-Thursday), viewers spent an average of 9.3 percent of primetime viewing minutes also online. The breakdown between cable and broadcast television was 8.2 percent and 11.0 percent, respectively. The time spent watching broadcast television while surfing the Web more than doubles as the week progresses, going from a low of 5.8 percent of primetime media minutes on Monday to a high of 15.9 percent on Thursday. The data also showed that women engage in the most simultaneous viewing.
February 24, 2009 : New Report Shows DVR Users Biggest Viewers of Online Television Programming.
Findings offer opportunities for advertisers looking to reach ad-skipping DVR audiences. As much as Tivo and the DVR brought temporal liberation to television viewers everywhere, so too did it introduce fear and uncertainty to television networks who previously relied on mandatory commercials to generate advertising revenue, and to advertisers seeking to broadcast their marketing messages to the masses. Commercial skipping quickly became a selling point of digital video recording hardware, turning the ad/marketing community upside down and scrambling for alternative solutions to reach television viewers.
January 14, 2009 : Veteran media and marketing executive brought on-board to oversee research and measurement firm
Integrated Media Measurement Inc. (IMMI), a leading provider of consumer behavior and audience exposure data to media companies and advertisers, announced today that Bill McKenna, a veteran media and advertising measurement executive, has been named President and CEO of the company.
January 12, 2009 : New Report Shows Simultaneous Viewing of Television and Internet Highest Among Females
Simultaneous usage by men starts strong but decreases as they approach their 40s. Women, in contrast, exhibit the opposite behavior, multi-tasking most during the heavy-duty child rearing years and chocking up the most average time of simultaneous media consumption.
November 11, 2008 : IMMI is now focusing our resources on the completion of our single-source, cross-platform measurement product that tracks media consumption on television, computer screen, mobile device and radio.
The following statement was released today by Tom Zito, CEO and Chairman of Integrated Media Measurement Inc.: “We are delighted to have worked with the talented people at Nielsen on the Out-of-Home Ratings product, and are obviously sad to see it go prematurely.
October 13, 2008 : “Saturday Night Live” Sarah Palin Skits Turn Television Viewership Upside Down
Online and DVR audience for Tina Fey spoof twice the size of original television audience.
July 29, 2008 : Just-Released Report Shows Rise In Migration From Television To Online For Watching Primetime Programming
A surprisingly high percentage of people are putting down their remote controls and heading to the Web to watch their favorite primetime TV shows, according to a new report released today by Integrated Media Measurement Inc.
June 24, 2008 : Multi-Platform Advertising Proven To Increase Effectiveness Of Campaigns Above-And-Beyond Boost In Frequency And Reach
According to new data released today by IMMI at The Advertising Research Foundation’s Audience Measurement conference, advertising on multiple platforms results in a significant increase in a campaign’s conversion rate.
June 2, 2008 : Moviegoers Watched Original Three Indiana Jones Movies Before Going To See “Indiana Jones And The Kingdom Of The Crystal Skull”
IMMI Research data shows almost one-third of people who saw new Indy movie watched at least one of the original three films beforehand on TV or DVD
May 7, 2008 : Advertising Campaign For Blockbuster Movie “Iron Man” Reaches Core Spiderman Fans
IMMI data shows that among panelists who saw “Spiderman 3”, a staggering 96 percent had been exposed to at least one television ad or trailer for “Iron Man”
April 16, 2008 : Verizon Holds Strong, Auto Manufacturers Battle It Out, Pepsi Scores With Most Impressions And Mcdonald’s Sweeps Quick-Serve Category
IMMI releases March advertising research index revealing ad exposure in eight consumer product and service categories.
March 31, 2008 : Horton Hears Who… Went On Talk Shows To Promote His Movie
Just-released data links appearances of film’s stars on talk shows to ticket sales; identifies star who sent the most moviegoers into theatres.
March 13, 2008 : Nielsen And Integrated Media Measurement Inc. Announce That Zenith Media Will Be First Company To Use New Out-Of-Home Measurement Service
Zenith Media Services, Inc. will be the first company to use The Nielsen Out-Of-Home Report, a service of Nielsen and IMMI that measures out-of-home viewers.
Feburary 26, 2008 : Cross-Platform Research Report Shows More Than 75 Percent Of People Who Watched Academy Award® Telecast Did Not See Best Picture Nominees Yet
Award show helps ‘fuel the fire’ for five critically acclaimed films by building huge potential audience for DVD and pay-per-view.
Feburary 1, 2008 : IMMI Research Finds the Avid Audience Among 13-24 Year Olds: Moviegoers
IMMI able to show media consumption patterns of key advertising audience for first time.
January 24, 2008 : IMMI Forges Forward With $25 Million In Series C Funding
The financing is being led by Kantar Media Research (“KMR”), the media research division of WPP, one of the world’s largest communication services groups.
January 8, 2008 : HALO 3 FANS PLAY VIDEOGAME AROUND THEIR TELEVISION AND MOVIE SCHEDULES
IMMI study shows that people who played Halo 3 did so while maintaining their usual movie and television habits.
December 20, 2007: Late Night Talk Show Viewers Keep Watching the Tube During Writers’ Strike
Research report shows viewers of late night talkers not abandoning television—study reveals surge in channel surfing since start of strike…
November 26, 2007: Advertising Impressions for Japanese Cars Speed Past Domestic and European Automakers' Campaigns during Fall 2007
Even with the home court advantage, U.S. automakers had a hard time keeping up with their Japanese counterparts when it came to reaching U.S. consumers, according to the results of a research report released today by IMMI...
October 30, 2007: TIVO Continues to Lay Foundations as an Advertising Vehicle
While some advertisers are still cursing the day TiVo changed the way millions of Americans watch television, a recent study shows it is the television networks themselves who are hanging the commercial-zapping medium to an effective marketing tool...
October 11, 2007: IMMI Hires Industry Veteran and Former Nielsen Sales Executive Steve Walsh
Already boasting a blue-chip client base of major media companies and large advertisers, Integrated Media Measurement Inc. today announced it has hired media industry veteran Steve Walsh as senior vice president of sales...
September 6, 2007: Just Release "High School Musical 2" Study Shows Viewing Habits of Parents and Teens
A significant number of viewers – both children and adults – watched the premiere and subsequent showings in locations other than their homes. 23.6 percent of people ages 13-54 watched the premiere in a location other than their home...
August 23, 2007: "The Simpsons Movie" Burger King tie-in Nabs 40 Percent of Viewers
In-theater trailers, television, and radio all promoted the film with several different approaches. Using a nationwide panel IMMI is able to determine how many people who saw the ads also saw the movie...
August 1, 2007: Radio Advertising Helps Wake Up Sleeper "Knocked Up"
When it came to spreading the word about “Knocked Up,” radio advertising was one of the driving forces in getting people to go see the film, according to results released today by Integrated Media Measurement Inc...
July 17, 2007: Parents set to watch more media than kids in 2007
It may be the parents telling their kids to stop watching so much television, but it’s the parents who are glued to their TV sets, according to results released today by Integrated Media Measurement Inc...
June 5, 2007: Democrats twice as likely as republicans to use DVRs
The study also showed t hat Democrats might have a
better sense of humor than Republicans, as the viewing habits of a
large number of Democrats show that they watch Comedy Central “news”
shows instead of tradit ional network news programming.
April 12, 2007: Nielsen and IMMI Launch Out-of-Home TV Ratings
Service provides industry’s first ongoing audience estimates of television viewing in offices, fitness clubs, hotels, bars and other out-of-home locations...
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