How America Listens to Radio
Some 93 years after its introduction as a commercial medium, radio has been heralded for its remarkable, enduring reach. To this day, about 92% of consumers aged 12 years and older listen to the radio each week. Radio is unique in its ability to reach people wherever they are: at home, at work, in the car—nearly everywhere. Regardless of one’s age, the time of day, or the listening location, Americans depend on radio as a reliable media companion.
Radio Today 2013 is an in-depth snapshot of radio listening nationwide and the 22 most popular radio formats. Radio Today combines Scarborough consumer profiles with Arbitron audience data to develop a comprehensive profile of radio listening across America, based on the Spring 2012 Diary and April-May-June 2012 PPM® survey periods.
Arbitron clients can access the full Radio Today 2013 study at my.arbitron.com.
Arbitron Radio Today and all ratings, data, and other content contained in this report are protected under United States copyright and trademark laws, international conventions, and other applicable laws. You may not quote, reference, link to, frame, copy, modify, distribute, publicly display, broadcast, transmit, or make any commercial use of any portion of this report, including any ratings, data, or other content.
Other Radio Today Reports:
Black Radio
Today
Hispanic Radio Today
Public Radio Today
Puerto Rico Radio
Today
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