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How America Listens to Radio
Some of the highest-rated radio programs, for example “Morning Edition,” “All Things Considered,” “Car Talk,” “Prairie Home Companion,” and “Wait Wait...Don't Tell Me!” can be heard on public radio.
Arbitron Public Radio Today profiles the 32 million people who listen to public radio each week. Arbitron examines more than a thousand rated radio stations that offer public radio programming and breaks out the findings demographically, geographically, by time period, and by programming format. The study provides a glimpse into the consumer behaviors of these listeners as well.
Public Radio Today uses format definitions from National Public Radio (NPR), the Radio Research Consortium (RRC), Public Radio International (PRI), and American Public Media.